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Build BETTER.
Grow CONSCIOUSLY.

The Nest is the specialist consultancy for the maternity, baby and children's product industry, helping brands, manufacturers and retailers grow profitably and responsibly.

Brands

You've built something great. Let's make it more profitable.

Two young children playing on a world map rug with a soft globe
Garment makers sewing organic babywear in a bright workshop

Manufacturers

Ready to build lasting partnerships with UK buyers.

Retailers

You've built a retail business that works. Let's make it work harder.

Independent children’s boutique owner folding baby clothes in her shop
Two toddlers walking hand in hand along the beach towards the sea

Our SEFAR Ecosystem

SEFAR hub 
Our global trade gateway connecting manufacturers, brands and retailers.

SEFAR directory 
Curated partner businesses, tools, resources, expert consultants.

SEFAR lab 
Tried and tested AI tools for the maternity, baby and children's product industries.

"We're here to be GOOD ANCESTORS. To build businesses now that the generations who inherit them, will be proud of."

Nicola Perring, Founder of The Nest.
Former Global Product Director at Mothercare, nearly 40 years in retail,
over 15 of them in the global children's industry.

Two children playing on a hay bale in a harvested field

Our MISSION

Through strategic consulting, specialist partnerships, and practical education, we equip businesses with the tools and knowledge to grow profitably and responsibly. Our goal is to reach 1,000 businesses and 1 million consumers with actionable, industry-specific support by 2030, creating the ripples that form the wave that turns the tide.

40

Years of experience in retail, over 15 in the global children's industry.

50

Maternity, baby & children's product businesses advised & supported.

4

Continents connected.

Our METHOD

Growth, the SEFAR way

When we look under the bonnet of a brand that's struggling to grow, we almost always find the same three things:

  • too many options

  • not enough sold at full price

  • too much legacy stock.

​

SEFAR is how we fix them, and then build something built to last.

Two children with arms around each other on a beach, one holding a globe

CONOR - COZY CREW CLUB

“Nicola has been an extraordinary mentor, teaching me so much in just the last six months about creating an ethical baby brand that leaves its own positive handprint on the world. Her guidance and expertise have not only encouraged me but also motivated me to embark on this next chapter of growth with confidence and purpose."
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Frequently asked questions

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